Nearly every retailer in the Internet Retailers' Top 500 has an
affiliate marketing program. Now free affiliate networks, automation
software, and pay-for-performance compensation models are making it easy
for small businesses to take advantage of this marketing tool. In the
popular An Hour a Day format, this guide features a detailed,
real-world, task-based approach to developing, launching, and managing a
successful affiliate marketing program. It explores market research,
determining payment models and reporting guidelines, recruiting
affiliates, crafting appropriate communications, and much more.
- Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
- Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
- Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
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