Affiliate marketing is a highly profitable online advertising method in
which Web site merchants pay independent third parties to promote the
products or services of an advertiser on their Web site. In other words,
affiliate marketing involves posting a company s banner on your Web
site or blog and attempting to send visitors to their Web site. If
someone clicks on that banner or goes to that site and buys something,
you will be paid a commission. While some affiliates pay only when a
sale is made, some selling big ticket items like cars, credit cards,
travel, and so forth have modified the model and pay for qualified
leads. Affiliate marketing is now viewed as a key component of a
company's online marketing strategy. Affiliate marketing is an
advertising technique that originally was developed by Amazon.com. In
this new book you will learn how to master the art and science behind
affiliate marketing in a matter of hours. By investing a few dollars you
can easily increase the number of visitors to your Web site and
significantly increase sales. If you want to drive high quality,
targeted traffic to your site, there is no better way than affiliate
marketing. Since you only pay when a sale is made, your marketing
dollars are being used more effectively and efficiently compared to any
other advertising method. The keys to success in affiliate marketing
are knowing what you are doing, devising a comprehensive and
well-crafted advertising plan, and knowing the relationships between
your Web site, search engines, PPC advertising, and campaign
methodology. This groundbreaking and exhaustively researched new book
will provide everything you need to know to get you started on
generating high-volume, high quality leads. You will learn the six steps
to a successful campaign: keyword research, software needed, copy
editing, setup and implementation, performance analysis, return on
investment, and reporting and avoiding PPC fraud. In addition, we
spent thousands of hours interviewing hundreds of today s most
successful affiliate marketing masters. This book is a compilation of
their secrets and proven successful ideas. Additionally, we give you
hundreds of tips and tricks to ensure your Web site is optimized for
maximum search engine effectiveness, which will drive business to your
Web site and increase sales and profits. You will find actual case
studies from companies who have used our techniques and achieved
unprecedented success. If you are interested in learning hundreds of
hints, tricks, and secrets on how to implement affiliate marketing,
optimizing your Web site for maximum search engine effectiveness,
developing a cost-effective marketing campaign, and ultimately earning
enormous profits, this book is for you.
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